EIDYL

VISION

Becoming a pioneer of positive change in the beauty industry through the development of organic and natural-based products, designed to empower Indonesian women to feel confident by embracing the philosophy of “Beauty That Reflects You,” and to achieve naturally healthy and flawless skin (True Flawless Healthy Skin). We are committed to preserving the environment by selecting sustainable raw materials and packaging, ensuring that our brand delivers benefits derived from nature and returns them to nature.

EIDYL

MISSION

  • 1. Developing innovative products using certified organic, vegan, halal, and cruelty-free ingredients.
  • 2. Empower women's confidence through the philosophy of “Beauty That Reflects You.”
  • 3. Supporting a natural healthy skin for Indonesian women (True Flawless Healthy Skin) through safe and high-quality cosmetic products.
  • 4. Implementing sustainability principles throughout the production process, from the selection of raw materials to eco-friendly packaging.
  • 5. Educating consumers on the importance of choosing cosmetic products that synergize with skin health.
  • 6. Actively participate in social and environmental programs that support nature conservation efforts.
  • 7. Cultivating a healthy, professional, and sustainable corporate culture.