EIDYL was born from the belief that true beauty is not only seen on the outside, but also comes from an awareness of skin health and a responsibility toward the planet. We aim to create products that not only enhance beauty, but also provide added value to nature and others. Through EIDYL, we invite all Indonesian women to love themselves, care for their skin wisely, and become part of a sustainable beauty movement.

FOUNDER'S

NOTE

DINDA AYU TRAPSILA

Chief Executive Officer

A professional Makeup Artist with over 15 years of experience in the beauty industry. She ensures that every EIDYL product is developed according to the needs of the Indonesian market, without compromising on international quality standards.

dr. SHINTA DEWI RS

Chief Operating Officer

A dermatologist and aesthetic specialist who is responsible for the product research and development (R&D) process. She ensures that all formulations adhere to professional and safe medical standards.

CITRA AYUNINGTYAS

Chief Business Officer

A businesswoman and investor with over 15 years of experience in business development. She plays a role in directing the company's growth strategy and ensuring long-term business sustainability.